Little Mill | Home
CLIENT NAME: Shravya Anireddy & Vydika Rao
JOB: Logo Design, Product Design & Digital Media Design
Creative Direction: Vydika Rao
Year: 2017
OVERVIEW: Little Mill was a passion project of ours. Being the two curious individuals constantly seeking ways to marry form with function and aesthetic with learning, we decided to create products that not just look good but also help in being informative and interactive.
Logo Design: The brand targeted the children and homeware marketspace. The products were wholly designed, conceptualised & produced by us and sold in stores in Bombay and Hyderabad. From the materials used to the printing process to marketing, every vendor and step along the production chain was hand picked by or done by us to reflect the boutique and hand crafted nature of the brand.
Digital Media Design
We developed fun social media campaigns around the product and had a few interactive posts that built curiosity about the products. We also used our illustration skills to develop not only products but also specific campaigns for fathers day that would also be used as merchandise for the brand.
